I have a particular passion for branding and an even more particular interest in liquor branding. I believe the medium has unlimited potential for creativity thanks to the versatility of glass. Despite that, when I peruse the liquor store I find very little variety apart from the brands unique sticker label. Through this project, I aim to create 5 liquor brands based off of each of my closest friends and take unique risks to change the way liquor bottles/cans are approached.

This is a case study completed in the final semester of my studies. My group and I set out to find a business stuggling to stay afloat in the economic chaos that was the years of 2020-2022. FlightHub is a travel booking company, much like other booking companies such as Expedia and Trivago. From our research we concluded that in this competitive market FlightHub needed to distinguish itself from these other companies to give them a fighting chance. Our solution: to turn FlightHub into a community focused travel forum. By allowing users to create and share their own travel plans, it both creates a unique way for avid travellers to create plans and fill in a gap within the current travel booking market. FlightHub's name, then more accurately reflects their role in the travel community by serving as a HUB for travellers to share their love of travel with others.

View the Case Study presentation.

OR

Check out our app prototype created in Adobe XD.

An unexpected, but lovely discovery of mine in the recent years, has been a love of fonts and typefaces. You can say so much with the right font and so I wanted to try my hand at creating my own. A big thank you to FontSelf for their intuitive program.

Download Drop Sans. Download Jutson.

Struggle Is Your Success is an up-and-coming non-profit organization aimed at helping at-risk and struggling students find purpose through the thrill of entrepreneurship. They were looking for a fresh, fun and sophisticated look for their cause. The owner found that a diamond best represented the organization and so I focused on incorporating that symbolic shape. Using bright, and subtly pastel colours, the new SIYS identity gives off a youthful glow and creates a strong visual style when coupled with the wordmark, while retaining the meaning behind the non-profit's creation.

Adesso Man is a Calgary born men's lifestyle company. Their goal is to provide quality products at an affordable price by catering to and supporting Canadian brands. Adesso focused on grooming and accessories for their first 3 years of business and found it was time to tackle apparel. I was tasked with the branding for this new fashion line. I drew inspiration from their already minimalistic branding. The intent was to give the clothing line an air of sophistication and simplicity, which would be reflective of the clothing design itself with the apparel being a set of clothing essentials ie. plain t-shirts, hoodies and joggers.

For this project, my team and I were asked to create an interactive map for a designated area within Calgary. We were assigned the beautiful, and culturally rich area of Kensington. The colours are drawn from old maps of the area and the modern, sleek graphics of each of the locations contrast it nicely. The user answers what they'd like to do in the area and when. They receive in turn, a selection of which locations are open and which fit their wants for their time out.

VISIT THIS SITE.

Have you ever been invited to a poker game and you didn't know how to play? My team's goal for this project was to create a simple and digestable course to cover all the basics of this classic card game. As team leader of the project I was responsible for directing the visual and techical feel of the site. Check it out below. It's time to go ALL-IN.

VISIT THIS SITE.